Driven by a desire to deliver designer quality at a more accessible price point, Isabel founded the brand in London, after graduating from the renowned Parsons school of design in New York.

All pieces are sustainably produced in London, on a made to order basis and the majority are reversible.

Clients are able to choose from a selection of fabrics and prints, all designed by Isabel and printed on the highest quality Italian Silk. Offering a custom service, clients are also able to choose from varying lengths and design options.

As the majority of the clothes are reversible, pieces are incredibly versatile and unique. The epitome of the day-to-night dress, clients get two dresses in one, simply by reversing it.

Isabel has worked for numerous designers, such as Burberry, Emilia Wickstead and Elle Magazine in London and Naeem Khan and Tanya Taylor in New York.

In New York, she also worked as Assistant Designer for high end evening wear designer, Alexandra Vidal, as well as freelancing for print design company Style Council.